A specialty placement shop for retail agents.
Hedge exists because the path between a retail agent and the right specialty market is longer than it needs to be. We shortened it. Direct access, one file, and the same four people on every account.
Hedge founders
Luke Button
CEO, Co-founderPrev. founded Fernstone (AI-powered retail insurance brokerage), led a growth team at Traba (Series A, backed by Founders Fund), Head of Growth at Antimetal, cofounder at Contrast (acquired).
Luke Rosa
COO, Co-founderPrev. Head of Scaled Systems at Traba (Series A, backed by Founders Fund, Khosla), replaced humans with AI agents to manage $20MM+ in revenue. Econ at UChicago.
Three non-negotiables. Everything else is a preference.
These are the three things we refuse to compromise on. The rest. Tooling, workflow, office location. We'll change if it makes the work better.
The same four people.
Every account has a dedicated team of four. They stay with the file through intake, quote, bind, renewal. No rotating inboxes, no re-explaining.
Named access to hard-file markets.
A named broker on every account, direct lines to specialty markets. No sub-brokering, no layered commissions, no "let me check with the market."
Response time is the product.
Fast first reply. Full quotes when the file is ready. If we're slow, we owe you a reason.
Read real, anonymized placement case studies: the account, the work, and the confirmed outcome.
Two Lukes. Both on every file.
Direct lines to specialty markets where the standard market won't quote.